If single women believed everything they were told about love, they would have thrown their push-up bras out years ago.
At the turn of the millennium it was claimed that within the next ten years, 40 per cent of women would be single and living alone (cats don't count). And four years ago, relationship psychologist Max Blumberg claimed the number of eligible men was dwindling.
Today, he still stands by his gloomy statement based on years of research. 'We know women have good jobs, impressive social connections and high incomes and they want a guy to match that,' he says. 'Sadly, there aren't that many employed, socialised men out there.'
Hygiene issues
Blumberg takes the belching, uncivilised Neanderthal stereotype to another level. According to his theory, men really do need women to socialise them. 'When men are single, their hygiene levels drop and they don't keep their homes as tidy because they have no one to impress.'
He claims that many traditional male jobs are slowly being replaced by machines, so levels of unemployment among young men are rising. 'As a result, it's not a great package. Women won't touch this kind of man - unless he is particularly good-looking. Then they will have sex with him but it will lead to nothing more,' he explains.
Depressing stuff. But before you drown yourself in a large bucket of chardonnay, there is a beacon in the darkness. And it comes in the form of two New Yorkers. Ellen Fein and Sherrie Schneider are the creators of the The Rules, a best-selling dating bible that advises women to never make the first move or be too available, and they are coming to Britain next month to send their message of hope to the hordes of disillusioned British singletons.
'We don't believe in statistics or theories,' says Schneider. 'The night I met my husband, I was at a singles' dance and there were five men and 20 women. Previously, I had been to many parties with literally hundreds of men and few women and met no one.'
Covering everything from how to entice a man, to what not to say in a text, to internet dating site Devil Called Love, their seminars will explain why British women, like many others, break all the basic rules. We need their help more than ever. 'Because many women are successful go-getters in business they mistakenly assume they can be aggressive with men too,' adds Schneider. 'They want to ask him out, buy him dinner and sleep with him on the first date but, instead, we say women should disappear between dates and be very mysterious.'
It will come as no surprise that Fein and Schneider have had their critics for being manipulative and old-fashioned (in the past they have suggested plastic surgery if you aren't pretty enough) but the pair claim men are huge fans of their work.
'We're telling women to have more self-respect,' explains Fein, who made headlines when her own marriage collapsed, which she later blamed on bad dentistry. 'And men agree with us. They say women today are out of control and text them incessantly. Men want their space and time to pursue a woman.'
Few men left
So if you want a guy with good career prospects and a good bum, where do you find him? 'It will be a long search as most of them have already been snapped up,' says a gloomy Blumberg. A more upbeat Schneider says you should put your best manicured foot forward. 'Put on your high heels and get out there.' So if you're an educated, hygienic male, you should be pretty happy right now.
Ellen Fein and Sherrie Schneider are holding a dating seminar based on The Rules on October 20 at London's IndigO2
WHAT THE BOYS SAY
You should be free to pursue whoever you fancy, although an 'aggressive' pursuit is definitely off-putting. Thankfully, my wife pursued me and we now have three lovely children - and counting.
Richard, 33, Cambridge
I don't have any problem with women making the first move (I wish more did). It is 2008, after all, not 1958. But neither sex should be too available - I know my female friends would be put off by guys coming across as too keen or needy.
Simon, 31, Surrey
Once you're past the first few dates and in a relationship, it's nice when your partner makes equal efforts to initiate dates, sex, trips away and phone calls. It does wonders for a man's ego to know that his partner is as keen to see him as he is to see her.
David, 27, London
Men do like a bit of mystery and chase. I've never had a problem with having sex early on, although sex on the first date means that the anticipation goes pretty early.
Robert, 32, London